Blog

WSIB is “killing it” with its revamped Practice Safe Work campaign aimed at educating young people about the hazards they encounter at work. 

It is to remind young people that workplace injuries can happen to anyone, anywhere, anytime “The videos are funny, but their message couldn’t be more serious: you’re only human and unsafe work practices can get you injured or killed.” The ads that are running on YouTube, Snapchat, Twitch, Instagram & other social media & video streaming services feature ants, geckos, birds, & kangaroos doing human-type jobs, & find themselves involved in accidents and near misses. The target is young people between the ages of 15 & 24 who are likely working in the service industry, manufacturing, construction, & other potentially hazardous jobs. “Make sure that they're asking the questions like, how do I know what the H&S rules are in my workplace? What are the hazards that I should be aware of? Is there any safety gear I should be wearing? How does that work?” Pushing those talking points among youth has always been the goal of the Practice Safe Work campaign, but it’s the comical delivery of the message that’s new from the WSIB